TOYOTA 2026 RAV4
UI Design | Animation | AI
Studio: Overture Studios
Cinematic narrative ad created to launch the all new 2026 Toyota RAV4, premiering live at Toyota's National Dealer Meeting in Las Vegas. With only five weeks to deliver a polished, cinematic mini heist film, the team built a hybrid, AI driven workflow to move fast without the extensive casting, location scouting, and production logistics a shoot like this would normally require.
As part of the motion design team at Overture Studios, I designed the UI screens featured within the film, including the projector screen visuals central to the heist narrative. I also animated the social media sequence supporting the launch, combining AI-generated imagery with motion design to fit the story.
Working within a five-week deadline meant designing UI that felt real and grounded within a fast-moving, high-stakes heist plot, while fitting into a production pipeline built around rapid AI-assisted iteration rather than traditional shoots.
Project Overview
Credits
Executive Producer: Brian Keegan
Executive Creative Director: Stewart Hendler, Chris Eckardt
AI/Edit: Jamieson Fry, Stephen Deaver
UI Screen Design & GFX Animation: Roanne Kim, Esther Kim
Producer: Sean Russell