Toyota 2026 RAV4

Cinematic narrative ad created to launch the all new 2026 Toyota RAV4, premiering live at Toyota's National Dealer Meeting in Las Vegas. With only five weeks to deliver a polished, cinematic mini heist film, the team built a hybrid, AI driven workflow to move fast without the extensive casting, location scouting, and production logistics a shoot like this would normally require.

As part of the motion design team at Overture Studios, I designed the UI screens featured within the film, including the projector screen visuals central to the heist narrative. I also animated the social media sequence supporting the launch, combining AI-generated imagery with motion design to fit the story.

Working within a five-week deadline meant designing UI that felt real and grounded within a fast-moving, high-stakes heist plot, while fitting into a production pipeline built around rapid AI-assisted iteration rather than traditional shoots.

Studio: Overture Studios

Role: UI Design, Animation, AI