Taco Bell - Live Más

Type design and animation for Taco Bell's Live Más Student Section, a campaign celebrating college football's most spirited student fanbases. The graphics were used across broadcast and social to bring the campaign's game day energy to life.

At ArtClass, I designed and animated the type and title graphics for this campaign.

The main challenge was making the type feel energetic and game day, rather than polished and corporate, so it could match the spirit of student fans and college football culture. I leaned into bold, playful type treatments and motion to capture that energy across different characters and moments within the campaign.

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Studio: ArtClass

Role: Design, Animation